It was really interesting reading about and exploring Twitter
today. When used correctly, Twitter can
be an effective advertising and promoting tool. I believe I now have a better understanding
of what Twitter can do to help promote a library.
Andy Burkhardt’s article on
How Librarians can Leverage Twitter was useful concerning how a librarian
can use Twitter as a tool to help promote a library. Mr. Burkhardt has used Twitter to report what
is happening in the library, such as an author coming to visit. He also uses Twitter to promote what
resources and services the library has.
Through twitter he has also forward community events that others have
tweeted him. Mr. Burkhardt stated, “The
libraries are the center of the community, so they want to promote what others
are doing.”
In order for this to work correctly, I believe a librarian
would need to have consistent and dependable assistants in the school who are not
afraid to help out with the technical aspects of the library. Upon following my community library on
Twitter, I noticed that the last post was months ago. There needs to be a systematic and organized way
to post tweets and answer personal tweets without overwhelming the librarian so
that Twitter can help promote the library is a positive way.
Like much of the new and up-coming technology of today, Twitter is a tool that can be effectively useful to librarians when applied in the right way.
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